Gucci Experience2030


An interactive session about the future of digital experience for Gucci.

Earlier this year, I delivered a two-day interactive session about the potential of using mixed reality to create greater customer engagement at the Gucci ArtLab in Florence.

The session included a series of presentations, bespoke video content, a VR experience and a tutorial in creating digital garments
still from The Mood Bar, bespoke video content created for the session


print collateral designed for the session

still from In Search of Tactility, a VR experience by PMS studio